Most businesses struggle to clearly tell the story of their
products. Rootip enables easy and engaging product storytelling so
that businesses can grow and develop products that customers love.
BusinessChallenge
Businesses struggle to clearly communicate their product stories
& impact at the point of sales
Product stories and impact are competitive edge to many
businesses and critical when customers making a purchase
decision.
Retail Space: When a customer picks up a
product in a retail space they have no visibility into the
impact and stories
Online: Most customers landing on a product
page don’t go all over website to find impact content since
most stories are under “about us”, “sustainability” and blog
posts. Also as an e-commerce the last thing you want is for
the user to leave the shopping flow
RootipSolution
Rootip platform enables businesses to seamlessly communicate
product stories & impact at the point of sales
Online Embedding Story App In Product Pages
Offline Printing QR Code On Handtags
Stories,Maps&impact
User Friendly Story Cards Presentation
20 chapters from “People” and “Materials” to “Social &
Environmental Impact” and “UN Sustainable Development Goals”
Highly customised story cards including video and location
200 predefined story cards to choose from
Easy evidence presentation to back claims
Real-time analytics to gauge story impact
Interactive Value Chain Visualisation
Automated value chain visualisation
Interactive map enabling customers to explore the value
chain
Various data layers presentation
Different supplier tiers connections
Easy customisation
Level of transparency decided by clients to protect core
business info
Transparency Benchmarking
Visualising in what dimensions a business is being
transparent and where it could improve
Rootip’s proprietary algorithm analysing the data provided
Rootip Transparency Score presenting the degree of
transparency
Rootip Transparency Rating based on market benchmarking
Unlike incumbent certifications, Rootip rating is automated
and dynamic which means could change if a business doesn’t
keep up with the rest of the market
Benefits
Powerful stories create strong emotional connection leading to
tangible business benefits
25% Increase in Sales Conversion
50 % Increase in Brand Conversion
Improved Purchasing Experience
Improved SEO & Traffic
EasyIntegration
Easy integration through Rootip apps & APIs
Shopify
Woo Commerce
API Integration
WhyNow
Transparency keeps growing at three layers of consumers,
businesses and government
CONSUMERS
8 out of 10 omnichannel shoppers say transparency is important
or extremely important
BUSINESS
Significant increase in brands publishing supplier tiers
REGULATIONS
EU introducing Digital Product Passports to store and present
key data on traceability & environmental impacts for consumers
The California Transparency in Supply Chains Act provides
consumers with critical information about product supply
chains and slavery
RequestDemo
Let’s arrange a demo session to explore how Rootip could
transform your brand and product story telling.
